It’s Damme Cold Out There!

Posted by on May 25, 2014 in Thinking | No Comments

We’ve recently worked with Life Agency on behalf of Molson Coors on the Coors Light Damme Cold Promotion.

The campaign encourages Coors Light fans to tell their funny and creative 140 character stories of a real or made-up time when they were cold, to be in with a chance of winning prizes.

Print Monkey have sourced & procured the bar blades, which were engraved with the winning stories.  We also designed and produced the Presentation box, which holds a glass with the personalised story etched onto the glass. We then brought all the elements together and supplied to the handling house for them to distribute to the winners.

Some of the stories were a little strange, but made us smile during the fulfilment of the project!

Read more here: http://www.thedrum.com/news/2014/03/12/coors-light-encourages-fans-reveal-their-dammecold-experiences

 

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